Custom objects are database tables that allow you to store data specific to your organization.
Navigate to Setup
![Navigate to Setup](https://media.screensteps.com/image_assets/assets/004/470/608/original/Navigate_to_Setup.png)
1. Click on your Name in the top right of the application.
2. Select Setup.
Navigate to Objects
![Navigate to Objects](https://media.screensteps.com/image_assets/assets/004/470/610/original/media_1299852773563.png)
Click on App Setup >> Create >> Objects
Custom Objects List Page
![Custom Objects List Page](https://media.screensteps.com/image_assets/assets/004/470/612/original/media_1301426582301.png)
To create New Object click the New Custom Object button
New Custom Object Creation Page
![New Custom Object Creation Page](https://media.screensteps.com/image_assets/assets/004/470/614/original/media_1301426594021.png)
Fill in the required fields and click the Save button.
For more information see Force.com's Managing Custom Objects